<p>Winter is here for cable and satellite TV operators.</p>
<p>American consumers are cancelling traditional pay-TV service at a much faster rate than previously expected, according to research firm eMarketer.</p>
<p>In 2017, a total of 22.2 million U.S. adults will have cut the cord on cable, satellite or telco TV service to date — up 33% from 16.7 million in 2016 — the researcher now predicts. That’s significantly higher than eMarketer’s prior estimate of 15.4 million cord-cutters as of the end of this year. Meanwhile, the number of “cord-nevers” (consumers who have never subscribed to pay TV) will rise 5.8% this year, to 34.4 million.</p>
<p><a title="Cord-Cutting Explodes: 22 Million U.S. Adults Will Have Canceled Cable, Satellite TV by End of 2017" href="http://variety.com/2017/biz/news/cord-cutting-2017-estimates-cancel-cable-satellite-tv-1202556594/" target="_blank" rel="noopener noreferrer">Continue reading</a></p>