Around 25 percent of U.S. households won’t have a traditional TV subscription by the end of 2017 as newer streaming services like Netflix and Amazon Prime Video grow in popularity, according to estimates from an April report.

“We estimate 2016 saw a decline of 2.05 million US TV subscribers, 2015 saw a decline of 1.16 million, and forecast a decline of 2.11 million TV subscribers for 2017,” reads a report by The Convergence Research Group published in April. The study is titled The Battle for the American Couch Potato: Online & Traditional TV and Movie Distribution.

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