Levels of broadcast-only reception and Internet-only video subscriptions have risen in the last year, with 25 percent of U.S. TV households now going without cable or satellite access, a new report from market research company GfK says.

“The fact that a statistically significant increase in broadcast-only reception occurred over just one year may be further proof that the cord-cutting/cord-never phenomenon is accelerating,” David Tice, SVP in GfK’s Media and Entertainment practice, observes. “If you include homes that have no TVs at all – about 3 percent of all households – then less than three quarters (73 percent) of U.S. homes continue to have pay TV service, with the attendant implications for all stakeholders – not just the pay TV services themselves, but also networks, content providers and advertisers.”

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