After first-quarter results that beat Wall Street expectations, Netflix is thinking about more price hikes, but not any time soon.
During Monday’s earnings interview, Netflix CEO Reed Hastings increasing the average selling price for Netflix depends on the quality of Netflix’s offerings as compared to those of competitors.
“You really have to earn it first by doing spectacular content that everybody wants to see,” Hastings said. “But if you do that you can get people to pay a little bit more because then we’re able to invest more and further improve. But we always approach it on a ‘have we earned more viewing from people’ basis first rather than a price-first basis.”