For its second year participating in Digital Content NewFronts, Twitter announced new video advertising solutions to go along with a long list of new content partnerships including NBC and Ellen.

The company announced that its creator network Niche will be involved with creating original content series on Twitter and offering in-stream video sponsorships. The “brand-safe” pilot series include Born and Bred with Josh Peck, Wolf It Down with Tyler Florence, Voodoo Dating with Matt Cutshall and City Tours with Sara Hopkins.

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